Marketing on Internet is becoming increasingly popular, owing to the presence of a large number of agencies and advertisers who have pioneered to give their most to online marketing. Some premature studies conducted worldwide give insights about the upcoming golden age for Internet marketing. The idea is further reinforced by the growth of online advertising agencies and immense opportunities presented by online advertising and marketing. In this article we will try to probe into one specialized segment or sub field of online marketing called affiliate marketing.Online affiliate marketing started more than a decade and half years ago. It was experimental in the beginning and people who tried and tested were the web site owners who wanted to gain popularity by displaying their site on other web sites. It differs from banner advertising or exchange in this sense that the intention or goal of such an exercise is to promote the business than just search engine rankings or traffic.

Web sites are the most accessed resources on the Internet. Every single day, millions of people open the web pages in their browsers for different purposes. Web sites have also added new features and functionalities which are needed by the user. The average consumption of online media content has been continuously growing since last so many years. That gives the Internet and online media an edge over other platforms.

Today, the web marketers are promoting and selling the products on the web sites. Tomorrow the experts may come up with new and advanced tools to extend their services as post sales services. The important feature of affiliate marketing is that it is accessible and helpful to all establishments, including small business groups or merchants and big conglomerates. Online affiliate marketingg has given way to a new and fast means of marketing and promotions. The conventional marketing concepts take much time planning and implementing. Contrary to this, affiliate marketing is a tool that provides instantaneous results. It has reduced the cost and spending on marketing channels and its results have been seen to be more convincing.